Coty selects travel retail channel for Burberry Goddess EDP pre-launch

By Faye Bartle |

Burberry Goddess Eau De Parfum

Burberry Goddess Eau De Parfum makes its global debut in the travel retail channel.

Coty Travel Retail has introduced its new feminine fragrance, Burberry Goddess Eau De Parfum, exclusively at key international airports worldwide.

The scent made its debut in travel retail on 1 July, and will roll out to domestic markets on 1 August. It is being showcased in the channel through a series of pop-ups designed to bring the story of the fragrance to life through an immersive, engaging omnichannel experience.

The Burberry Goddess fragrance reveal

A key feature of the pop-ups is the Burberry Goddess olfactive discovery journey, where each key note of the fragrance is presented individually before the final, complete reveal.

In addition, travellers will be able to further immerse themselves in the story of the fragrance through a QR code that offers an engaging augmented reality experience.

Nosed by Amandine Clerc-Marie, the gourmand vegan juice is composed around a trio of vanilla notes. The hand-collected vanilla beans are sun-dried for five to seven weeks, then stored in wooden boxes to mature and develop their sweet signature aroma.

The vegan fragrance – composed around notes of vanilla and lavender – is presented in Burberry’s first refillable flacon.

The vanilla is complemented by notes of lavender from Provence, and earthy notes of cocoa and ginger.

Burberry Goddess Eau De Parfum is presented in Burberry’s first refillable flacon. The archive-inspired bottle features a modernised gold medallion, while the gaberdine outer casing references the house’s heritage and craftmanship.

Burberry Goddess Eau de Parfum is available in 30ml, 50ml and 100ml references, plus a 150ml refill. A 200ml shower gel and a 200ml body lotion complete the collection.

READ MORE: Coty and Heinemann lead Boss cross-category animation at Frankfurt Airport

The Americas

Details emerge of JFK T1 commercial programme and duty free tender

Qualified travel retail operators are being invited to participate in a request for proposals...


Mondelez WTR launches Win a Diamond pop-up with Lagardère at CDG

Mondelez World Travel Retail (WTR) has unveiled an enhanced iteration of its Win a Diamond...

Middle East

JEDCO launches multi-category tenders at KAIA T1

Jeddah Airports Company (JEDCO KSA) has issued a request for proposals for several...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend