Coty Travel Retail has introduced its new feminine fragrance, Burberry Goddess Eau De Parfum, exclusively at key international airports worldwide.
The scent made its debut in travel retail on 1 July, and will roll out to domestic markets on 1 August. It is being showcased in the channel through a series of pop-ups designed to bring the story of the fragrance to life through an immersive, engaging omnichannel experience.
The Burberry Goddess fragrance reveal
A key feature of the pop-ups is the Burberry Goddess olfactive discovery journey, where each key note of the fragrance is presented individually before the final, complete reveal.
In addition, travellers will be able to further immerse themselves in the story of the fragrance through a QR code that offers an engaging augmented reality experience.
Nosed by Amandine Clerc-Marie, the gourmand vegan juice is composed around a trio of vanilla notes. The hand-collected vanilla beans are sun-dried for five to seven weeks, then stored in wooden boxes to mature and develop their sweet signature aroma.
The vanilla is complemented by notes of lavender from Provence, and earthy notes of cocoa and ginger.
Burberry Goddess Eau De Parfum is presented in Burberry’s first refillable flacon. The archive-inspired bottle features a modernised gold medallion, while the gaberdine outer casing references the house’s heritage and craftmanship.
Burberry Goddess Eau de Parfum is available in 30ml, 50ml and 100ml references, plus a 150ml refill. A 200ml shower gel and a 200ml body lotion complete the collection.