Mediterranean and Northern Europe port of call charms from the Passport collection

For the creators of the original map cutout jewellery, the 2025 edition of the TFWA World Exhibition is special as this year marks the brand’s decade of duty free presence; the brand is showcasing its sense of place offering of customised, location-exclusive collections.

Denizen said it continues to build strong momentum in global travel retail with new retailers while strengthening its existing partnerships across the globe.

Highlights from the past year include several key developments across airport, cruise, and inflight retail in the Americas, EMEA, and APAC.

At the upcoming TFWA show (Yellow Village D35), Denizen will unveil a range of new collections and travel-retail additions, including: Voyage – the ever-growing signature collection of maps of destinations from every continent;  Cruiselink – the charm version of Voyage for cruise retail; Passport – collectible, story-telling airport and port of call tag charms; Icons charms – either finely-detailed and gold-filled or colourful and playful but always inspired by travel; Chain bracelets and necklaces – modern and versatile statement pieces creating new ways of wearing charms; and Premium and luxury lines  – Sterling silver and 14kt gold for upscale retailers.

Estelle Baumann, Managing Director of Denizen, said: “We’re very much looking forward to our annual rendezvous in Cannes where the travel retail community converges. Our focus remains on expanding our signature collections while diversifying our offering with exciting additions to answer the need for high-quality, exclusive, and meaningful destination merchandise.

Our new charm collections were designed with the new generation of travellers in mind. We’ve been developing the self-select capabilities of our stainless-steel range while our luxury lines have been thriving in new channels. We’re proud to showcase how Denizen continues to make waves and reach new heights in global travel retail.”

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