Frédéric Laffort will join Elizabeth Arden’s EMEA leadership team.

Revlon-owned Elizabeth Arden has appointed Frédéric Laffort as Vice President EMEA Prestige, Digital and Travel Retail, effective 4 September.

He will be based in Geneva and report to Charles Waters, President International.

Laffort joins from Italian eyewear firm Safilo, where he was most recently Senior Managing Director in charge of Western Europe and formerly led global travel retail (2016 to 2020).

In a career spanning more than 25 years, Laffort brings experience from the luxury segment across Europe, Northern America and Asia, including roles with Procter & Gamble’s Professional, Cosmetics and Skincare divisions where he managed leading brands such as Olay, Cover Girl, Max Factor and Wella.

Travel retail ‘a key priority’

“I am delighted to welcome Frédéric to this key position,” noted Charles Waters. “His proven track record within omni-channel growth, DTC & e-commerce, digital transformation and consumer insights will be invaluable as we embark on our next business chapter.

“Going forward, global travel retail has been identified as a key priority for the Elizabeth Arden brand. I am confident that Frédéric’s expertise and wealth of experience within this channel will help us to achieve our ambitious international objectives.”

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