Omnevo named as easyJet’s ancillary and inflight retail e-commerce partner

By Luke Barras-hill |

EasyJet’s ‘Eat, Drink, Shop’ range is set for a makeover this autumn.

EasyJet passengers choosing to pre-order and pre-select their F&B and duty free shopping items onboard are set to benefit from a ‘reimagined’ e-commerce platform courtesy of Omnevo.

The Wiesbaden-headquartered digital ancillary revenue and marketplace solutions provider has been selected by the European low-cost carrier as its partner for ancillary e-commerce.

Omnevo, part of AOE, will bring its powerful e-commerce suite and in-depth understanding of operations empowerment to drive revenue generation and uprate the passenger experience through a refreshed offering across easyJet’s ‘Eat, Drink, Shop’ range this Autumn.

It will work closely with easyJet’s inflight retail partner Dnata and LSG Group-owned Retail inMotion to bring the Omnevo e-commerce marketplace solution to easyJet’s fleet.

Further ancillary offerings will follow, says Omnevo, including destination experiences, home delivery and the expansion of retail content into a full marketplace approach.

Paul Bilham, VP of Sales, Omnevo, said: “We’re delighted to welcome easyJet. They are well-positioned to leverage the current recovery. We’re witnessing compelling signs of the market’s resurgence, with strong momentum, and it’s encouraging to see more airlines like easyJet embracing collaborations that seamlessly integrate with their existing systems.”

Simon Cox, Director of Inflight Retail at easyJet, said: “Omnevo’s ability to work with a variety of clients with different operational needs was a key factor in our decision to partner with them. We believe that their unique approach to digital retailing will help us to meet the needs of our customers and continue to drive our business forward.”

June Fisher, Head of Partner Management & CI at easyJet – Inflight Retail and Paul Bilham, VP of Sales, Omnevo.

June Fisher, Head of Inflight Retail Partner Management at easyJet, added: “Omnevo’s cutting-edge e-commerce technology and expertise in the ancillary space will help us to enhance our customer experience and revenue streams. We are confident that this partnership will bring significant benefits to both our passengers and our business.”

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