Cinco Jotas Iberian ham.

Spanish wine, spirits and gourmet food specialist Osborne is present at this year’s TFWA World Exhibition in Cannes (Blue village, D3) armed with exciting new innovations and a clear strategy to strengthen its position in global travel retail.

Among its highlighted products are the new-look ‘King of the Brandies, Carlos I, a Veterano brandy ready-to-drink (RTD) offer with cola, a Gold 999.9 Miniature gin (50ml) and a limited-edition Nordes Premium gin. An exciting new whisky launch is also in the pipeline.

On the gastronomy side, Osborne will feature its popular Cinco Jotas Iberian ham, with expert staff on-stand to introduce the brand’s ‘charcuterie’ offer which includes morcón, Salchichón and loin.

“As we count down to the TFWA World Exhibition, we are putting the final touches to a presentation which we expect will take the Osborne Group’s products to a new level in travel retail,” said Osborne Group Global Travel Retail Manager Cathy Rolland.

“This comes as Osborne continues to strengthen its position in the global market with a clear strategy focused on regional expansion, premium brand visibility, and shopper experience.

“At the same time as extending our network in the wine & spirits sector, with leading premium and craft brands, we are accelerating the international growth of Cinco Jotas – particularly in Asia and the Americas – while reinforcing our footprint in the cruise and F&B channels.”

Osborne Group Global Travel Retail Manager Cathy Rolland and a selection of the group’s innovations being showcased in Cannes.

In terms of its developing footprint, the Group is adding permanent spaces and shop-in-shops with key travel retail partners.

“These spaces – many boasting the iconic Osborne Bull branding – offer exactly what today’s customers are looking for. Quality products, exclusivity, tastings and gift-with-purchase offers combine with our strong storytelling to connect with travellers and drive conversion,” said Rolland.

“Sustainability is a core pillar of our development,” she added. “We are proud to have earned an EcoVadis rating, and we remain committed to responsible sourcing and aligning with the UN Sustainable Development Goals.

“We are very excited about our new product innovations. With a passionate team and a portfolio full of potential, the journey is just beginning. We see endless opportunities in both retail and F&B to continue sharing the soul of Spanish gastronomy with travellers worldwide.”

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