Left: Carlos I brandy. Right: Cinco Jotas 100% acorn-fed Iberian ham.

Spanish wine, spirits and gourmet food specialist Osborne is targeting expansion in Asia Pacific and is set to give DF&TR stakeholders attending next month’s TFWA Asia Pacific Exhibition in Singapore a taste of its offering at its stand at Basement 2, G19.

The company will spotlight five brands from its portfolio that it considers well-suited to the Asian markets: Ham Cinco Jotas, Gin Nordés and Gin Gold, Carlos I brandies and Montecillo Wines.

The Montecillo offer includes the travel retail exclusive Montecillo Albariño D.O. Rias Baixas – part of an Osborne project to feature the best wines from the most popular appellations in Spain outside of Rioja.

Viña Monty Wines, Caviar Riofrio, Ron Burla Negra and Osborne Port will also be highlighted, along with Nordés Vermouth white and red, which are new to the regional market.

“Osborne is known as the ambassador of Spanish gastronomy, and we are more than ready to share that status with current and future retailing partners in the Asia Pacific market,” said Osborne Group Global Travel Retail Manager Cathy Rolland.

The premium Gin Nordés has a herbal aroma and flavour with notes of white fruit.

While Osborne is a relative newcomer to travel retail in Asia, the company clocked up strategic partnerships with leading retailers including Lotte Duty Free, Shinsegae Duty Free, The Shilla Duty Free and JTO Duty Free last year.

“We see the Asia Pacific market as one full of opportunities for growth and the TFWA Asia Pacific Exhibition offers the ideal location to outline our regional strategy and to highlight the brands we know will suit discerning consumers,” said Rolland.

The family-run company has a rich heritage, with 250 years’ experience in the artisanal production of food and drink products.

“We offer Spanish gastronomy with a sustainable outlook and, of course, there is nothing more sustainable than a family,” said Rolland, who also referenced gains on the domestic market in China.

“China is already our number one international market for the Cinco Jotas Iberian ham brand, and there’s clearly a big opportunity to elevate its presence in Asian airports and across the broader travel retail channel in Asia,” she added.

Crafted following traditional methods of distillation and maceration, Gin Gold is a Super Premium gin. It is said to have ‘exceptional purity’ due to the five distillations of its grain alcohol of French origin and intense fresh citric flavour coming from the maceration of Spanish tangerines.

Osborne’s Nordés gin is also said to be a popular fixture on the premium gin in China, explained Rolland: “This speaks volumes about how well it resonates with local consumers. Its distinctive Galician character and refreshing taste profile make it stand out in a very competitive category.

She continued: “We see continued growth opportunities, both in domestic markets and especially in travel retail not just in China but across the entire Asia Pacific region.

“In addition, we also offer a complete range of wines under our Montecillo and Viña Monty brands, as well as a portfolio of brandies with our Carlos I range.

“These heritage brands have strong storytelling potential and fit perfectly with the growing demand for premium, authentic, and experience-driven products.”

Osborne also owns Osborne Bull, which is currently featuring in Spain’s Madrid and Jerez airports with Avolta.  The new-look Osborne Bull will be another feature of the company’s presentation at the Singapore event.

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