Global event, retail, digital and creative firm Bluedog Group has deepened its partnership with leading provider of duty free and travel retail news TRBusiness via an exclusive three-year deal.

Under the terms of the agreement, inked during this week’s TFWA World Exhibition & Conference in Cannes, Bluedog Group will deliver end-to-end, turnkey solutions for TRBusiness’ growing portfolio of digital and live events, which include the TR Consumer Forum, Travel Retail Sustainability Week and the Travel Retail Awards.

The first event under the newly forged partnership will be the Global Travel Retail Awards, which takes place on the evening of Tuesday 3 October at Hôtel Martinez in Cannes.

“We’re absolutely delighted to agree a three-year exclusive partnership with TR Business,” commented Nick King, Group CEO, Bluedog Group.

“Their commitment to providing exceptional events – both physical and virtual – to the global travel retail industry aligns perfectly with our mission to deliver outstanding turnkey production services and solutions that meet all needs, however great or small.

Futureproofing the alliance

“The Bluedog Group has worked with the TRBusiness team for over a decade now and enjoys an open, honest and direct relationship that has enabled us to jointly develop and build ideas and concepts that ensure the most positive outcome for all those involved – whether sponsors, delegates, speakers or award winners.

“Together we look forward to creating even more successful and impactful live and digital events through our doplr and hex specialist agencies.”

Nigel Hardy and Janice Hook, Co-Owners and joint CEOs of TRBusiness, said: “It gives TRBusiness real pleasure to strike this agreement, fortifying our partnership with Nick and the Bluedog team – a partnership that is both long and successful in equal measure.

“The timing of this agreement marks a true statement of intent in TRBusiness’ continued mission towards ‘Helping the industry grow’.

“We are confident this strengthened alliance will take our fast-growing live and digital events portfolio to the next level. At the same time, it can only serve to accelerate Bluedog’s already established profile in travel retail as an exceptionally skilled and thoroughly consummate group of professionals delivering highly sought-after solutions for events and creative services.”

To celebrate the partnership, TRBusiness and Bluedog teamed up with Chilly’s water bottles to create a special, customised bottle for attendees to the 2023 Global Travel Retail Awards.