Victorinox’s ‘Heritage For Her’ fragrance line gets makeover and hits travel retail

By Luke Barras-hill |

The refreshed ‘Heritage For Her’ range is available in selected Victorinox travel retail locations, including at Zurich Airport.

Switzerland-based Victorinox AG has updated its ‘Heritage For Her’ scent collection.

The company famed for its pocket knives has evolved the red-coloured bestseller ‘For Her’ into the newly named ‘For Her Ginger Lily’, which is accompanied by two new fragrance launches: For Her Apricot Rose and For Her Lilac Jasmine.

Selected Victorinox travel retail locations, including Zurich Airport, will house the revamped line, which can also be ordered globally via Victorinox’s travel retail team.

Clean lines and colour blocking indicative of the Victorinox fragrance design language act to accentuate the three pillars of the new collection.

‘A statement of femininity’

A red colourway is found on the lid, on the inside of the box and on the inside of the cap. The last also features the tagline, ‘let your mind wander’ as an added detail.

Each of the fragrances is denoted by a ‘hero’ ingredient flower that lends its name to the scent, with an accompanying second ingredient highlighting the colour scheme.

The bottles and boxes are available in vibrant red, soft apricot and sensual purple to underline the character of the three scents.

The revamped Heritage for Her Collection is vegan and cruelty-free. All fragrances are available as a 100ml eau de toilette. Clockwise from top: For Her Ginger Lily, For Her Lilac Jasmine and For Her Apricot Rose.

Gloria Dix, Head of Global Travel Retail & Fragrance Sales, Victorinox  said: “At Victorinox, we are proud of our inspiring all-female fragrance team, who work tirelessly to deliver innovation across our men’s and women’s fragrances.

“Heritage For Her, created by women for women, is a statement of femininity and symbolises the teamwork behind our creations.”

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