Louis Vuitton has released official visuals of its haute gastronomy lounge concept at Hamad International Airport (HIA) in Doha, Qatar [see gallery below].

TRBusiness was among select members of the press to join brand, retailer and airport officials plus lifestyle influencers on location at HIA for an invitation only event held on 22 May to celebrate the launch of the Louis Vuitton Lounge by Yannick Alléno.

READ MORE: Qatar Duty Free crowns Louis Vuitton Lounge by Yannick Alléno at HIA

The French maison, Qatar Duty Free and the multi-Michelin starred chef have joined forces to deliver a world-first concept at an airport.

Located above the Louis Vuitton store at the Central Concourse within Hamad International Airport’s newly expanded terminal, entry to the lounge is restricted to Qatar Airways’ Platinum and Gold Privilege Club members and on an invite-only basis for customers of Louis Vuitton.

Calm, nourish, recharge

Louis Vuitton Lounge by Yannick Alléno is open 24-hours a day and accessible from the Al Mourjan Business Lounge – The Garden at the HIA expansion.

Travellers can take the opportunity to dine on sumptuous cuisine and relax prior to their departure flight in an environment that fuses gastronomic exploration with emblematic Louis Vuitton cues such as stacked trunks that underline its travel heritage.

The contemporary, tropical-inspired setting is bathed in plenty of natural light and accented by luscious greenery and atelier Oï’ colourful quetzal bird creations hovering overhead.

Seating is interspersed with designer edition pieces such as India Mahdavi low tables, Paola Lenti high tables and Costela armchairs by Martin Eisler.

These feature alongside Louis-Vuitton’s travel-inspired furniture and objects that have been created under the Objets Nomades collaboration with internationally renowned designers.

Alléno, famed for Alléno Paris au Pavillion Ledoyen and Le 1947 à Cheval Blanc restaurants, has curated a ‘multilingual’ menu concept for visitors.

From locally baked goods, hot sandwiches and eggs, and smoked fish platters, to caviar and tempting pastries, the menu flags local fare, French favourites and international dishes.

The lounge builds on Louis Vuitton’s presence in Doha, Qatar, where the luxury house boasts five stores across the city.

Qatar Duty Free, a subsidiary of Qatar Airways Group, manages more than 37,000sq m of duty free and concession space at Hamad International Airport.

This extends to more than 180 luxury and affordable retail and F&B outlets.