Alexander Anson, COO, 3Sixty Duty Free.

Omni-channel travel retailer 3Sixty Duty Free & More says it has taken a ‘meaningful step’ in its Latin American growth strategy with the launch of new duty free operations at Aeropuerto Internacional Matecaña de Pereira (PEI).

As reported, 3Sixty inked a five-year deal with airport company Operador Portuario Aeropuerto Matecaña (OPAM) in December 2023 to develop and operate the Colombian airport’s new departures and arrivals shops.

“Our collaboration with Matecaña International Airport marks another step in our strategy to grow in high-potential regional airports,” said Alexander Anson, Chief Operating Officer at 3Sixty Duty Free.

“We are proud to bring a modern duty free experience that combines local flavour with the world’s most sought-after brands. Our goal is to elevate the passenger journey and contribute to the continued growth of Pereira as a key travel hub in Colombia.”

The new stores benefit from 3Sixty Duty Free’s omni-channel retailing solution, integrating digital tools with in-store personalisation, and are designed to lift the passenger experience through locally relevant assortments and seamless service.

Travellers are able to purchase local goods such as Aguardiente and regionally crafted rum.

Early customer feedback has been positive, reports 3Sixty, particularly around the new arrivals duty free offer centred around competitive pricing and convenience.

It adds that sales momentum continues to grow in line with increased passenger awareness at the airport’s new terminal.

READ MORE: Value, exclusivity & strategic growth key to future of 3Sixty Duty Free