JFK International Air Terminal (JFKIAT) which operates Terminal 4 at John F Kennedy International Airport has partnered with Inflyter and DFS Group to launch a branded digital marketplace for duty free shopping.

The e-commerce offering enables travellers flying through T4 to purchase duty free items online before arriving at T4, or while waiting for departure at their gate, dining at the terminal, or enjoying one of the terminal’s premium lounges.

Customers can visit the website, place their orders and complete payment before arrival or while waiting for their flight to depart. Purchases will be delivered directly to the gate and passengers will receive their items just before they enter the aircraft.

The digital marketplace enables a contactless and fully digital purchase process, creating a safer and more seamless journey for customers and employees.

Roel Huinink, President & CEO of JFKIAT said: “JFKIAT has continued to innovate T4’s offerings to ensure our customers have a seamless experience from curb to gate and we are proud to partner with Inflyter and DFS Group to launch one of the first digital duty free marketplaces in a US airport terminal.

CONTACTLESS EXPERIENCES

“In the wake of the pandemic, it is critical for our customers and employees to feel as safe as possible and ensuring contactless experiences is an important component to rebuilding confidence in air travel.

“As we begin to see more passenger traffic return, we are pleased to offer a new way for our customers to enjoy a premium shopping experience at T4. We look forward to more of our retail partners joining this new platform as well.”

Wassim Saadé, Founder and CEO of Inflyter commented: “As consumers intend to continue their online shopping behaviour post-pandemic, we are delighted to have partnered with JFKIAT to deliver an e-commerce platform that will offer passengers the convenience of being able to shop duty free online whenever they want and not just at the airport.

“What is of particular significance is that this digital marketplace will showcase multiple retailers enabling JFKIAT to pioneer one of the first fully integrated, online and offline premium shopping experiences in the United States.”

Martin Mathews, Managing Director of DFS North America said the Inflyter app and e-commerce site gives customers another way to enjoy exclusive, local and limited-edition products which can only be found at DFS.

This offering is JFKIAT’s latest move to enable a contactless customer experience. In 2019, JFKIAT launched AtYourGate at T4, giving customers the ability to order food and beverages on the AtYourGate app and have items delivered to their gate.

With the launch of the digital marketplace, JFKIAT also plans to expand the offering to include other retailers within T4 to provide customers with a wider range of products to shop.

Since the beginning of the pandemic, JFKIAT took immediate action to ensure high levels of safety within the terminal, increasing and enhancing cleaning routines throughout the building and implementing safe practices for processing flights and passengers arriving from affected areas.

With the launch of its new campaign, JFKIAT has innovated beyond standard air terminal practices in order to look ahead to the future. The aim has been to address anxiety, ensure the highest level of safety practices and leverage technology to prepare the terminal for the next normal of air travel.