E. Gluck Corporation is demonstrating its commitment to increasing sustainable consumption with the expansion of the Ocean Plastics Collection under the Anne Klein Consider It label.

The watch line features pieces made from plastic waste, which has been transformed into new recycled materials.

This has been made possible due to E. Gluck’s partnership with Oceanworks, which specialises in turning ocean-bound plastic waste into usable, sustainable materials ready for a new lease of life.

The new additions come in an array of stylish colours and feature the brand’s signature water drop markers and textured wave-inspired dial details.

The use of solar movements mean that no replacement batteries are needed.

“We’re excited to continue our investment in sustainability with the Anne Klein Ocean Plastics collection,” said Rob Robertaccio, SVP of Global & Travel Retail Sales for E. Gluck.

“For travel retail, the line is an obvious match for the cruise industry, but also maintains broader appeal with the global focus on sustainability.”

The Anne Klein Consider It Ocean Plastics Collection originally launched in 2021 and has been well received in the industry, with listings onboard “nearly the entire” Celebrity Cruise fleet.

Its strong performance has prompted the latest line expansion, according to Robertaccio.

The collection will be exhibited at the TFWA World Exhibition & Conference in Cannes (2-6 October) in the Blue Village, Stand F15.