Starboard Group’s land-based vacation retail division has opened a new shop featuring an exclusive customisation service.

Starboard Resort’s 780sq ft ‘Crafted by Starboard’ at 7700 Westgate Boulevard in Kissimmee, Florida marries personalisation, selected assortments and immersive experiences, as the company strengthens its alliance with Westgate Resorts after announcing an alliance in September.

The store carries the first-ever personalisation station at a Westgate resort, allowing customers to stylise the embroidery of apparel and accessories such as hoodies, hats, handbags, backpacks, plush toys and tumblers from The Darling Effect.

Jewellery can be customised with engraving by Metal & Stone, charm stations by Jet Set Candy and Canvas Style and custom-length chain jewellery from Inch of Gold.

Children and families

In fashion and accessories, guests will encounter apparel, sportswear, swimwear, accessories and lifestyle items from America & Beyond, Eat My Socks, NYS Collection sunglasses, Shiraleah, Venus and Weekender; Citizen and Invicta watches; Shae jewellery; and beauty and wellness essentials from NatureWell.

Appealing to adults and children alike, Crafted by Starboard sells exclusive ranges for the latter including plush toys and dolls, customisable jewellery, accessories and more from labels like Jellycat, Squishmallows, Charm It and Mon Ami, plus artisan, classic and international sweets from Candy Club.

Starboard Resort’s family friendly ‘Crafted by Starboard’ boutique, situated in the upgraded lobby of Westgate Vacation Villas Resort at 7700 Westgate Boulevard in Kissimmee, Florida, features a first-of-its-kind personalisation concept.

“This launch marks another major milestone in our Starboard Resort growth strategy and the latest expansion of our strong partnership with Westgate,” commented Lisa Bauer, President and CEO, Starboard Group.

“Conceptualised and created with personalisation at the centre, Crafted by Starboard combines thoughtful curation and unique, immersive retail experiences to ultimately redefine vacation shopping.”

Westgate’s largest resort has undergone a series of renovations, with Crafted by Starboard joining a new $10 million Mystery Fun House Arcade Experience, coffee shop Viva, and upscale casual restaurant Sid’s American bistro.

“We’re constantly innovating to create memorable experiences that offer convenience, connection and fun for our guests of all ages,” added Jared Saft, Chief Business & Strategy Officer at Westgate Resorts.

“By partnering with Starboard Resort, we’re able to enhance the vacation experience for our guests with a range of unforgettable shopping experiences in a single, on-site destination.

“Crafted by Starboard gives our guests new ways to discover products and brands, connect through creative retail experiences, and customise items to make them their own.”

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