The Sustainability Pitch Session 1: Chilly’s

By Luke Barras-hill |

Sustainability Pitch 2023

TRBusiness is delighted to announce the first Sustainability Pitch session of Travel Retail Sustainability Week (4-8 September).

Founded by James Butterfield and Tim Bouscarle in 2010, Chilly’s is the purveyor of the Chilly’s Bottle, a modern, convenient alternative to single-use plastic water bottles, and the company has now expanded its merchandise offer to include a wider selection of reusable products.


In the pitch, Peter Roberts, Head of Commercial, Chilly’s shares information on the B Corp Certified company’s mission to accelerate the adoption of sustainable products in everyday use.

The company is in the process of measuring its footprint  – including carbon emissions, water and chemical use, and waste – to fully understand the impact it is having.

Roberts outlines several best practice examples of embracing reusables rather than single-use plastic bottles at airports, as the company eyes exciting targets for travel retail in 2024, including more refill points, reducing single-use plastic waste, and increasing the take-up of reusables among passengers.

He then takes part in a dynamic Q&A session with the Sustainability Guardians (more below).

Please watch the pitch below to discover whether Chilly’s achieved four-star TR Sustainability Trailblazer status or the five-star TR Sustainability Hero accolade.

The Sustainability Guardians

TRBusiness would like to thank the Sustainability guardians for lending their expertise to this year’s Sustainability Pitch programme.

Pitch Guardians 2023

From left to right: Tracy Ross, Projects & Design Manager, Sustainability Champion & LEED Green Associate, Aer Rianta International Middle East; Arnaud Rolland, Vice President CSR, Lagardère Travel Retail; Renzo Radice, Global Head Corporate Communications & Public Affairs, Dufry; and Zoe Farmer, Global Director Retail Management, gateretail.

Established in 2021, the Sustainability Pitch initiative is designed to recognise and reward sustainable products and initiatives associated with the travel industry and affords companies a special opportunity to demonstrate innovation across a number of environmental and social barometers.

Those Pitch entrants that meet the benchmarked standard will receive a coveted seal of approval that they can feature on their B2B and B2C marketing and material to communicate their achievements to end-consumers and businesses alike.

Critically, the sustainability Trailblazer and Hero logos are designed to make it easier for consumers to navigate and make sustainable choices in duty free stores.

For more on the methodology behind the Sustainability Pitch, click the button above for a video explainer.

For the full event agenda, click here. Stay close to for a volley of sustainability news, video interviews and our exclusive Sustainability e-zine…

To find out more, please visit:

Stay close to the dedicated TR Sustainability Week section on our website to view more of this year’s Sustainability Pitches. 

Thank you to our partners

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