TRBusiness Cannes Shorts: Bo Madsen, Director, GTR, Anora Group

By Faye Bartle |

In the first episode in our 2023 Cannes Shorts video interview series, produced in partnership with Bluedog Group, TRBusiness catches up with Bo Madsen, Director, Global Travel Retail, Anora Group, who talks us through the company’s activities in 2023 so far, in what he describes as a “busy but fun” year.

Key developments to note include expanding its GTR business outside of the Nordics.

In addition, Madsen describes establishing an international footprint as one of the biggest opportunities on the radar, with a strategy that’s set to span the next five to 10 years.

He also gives us a glimpse of new vodkas from Koskenkorva, which he says are “spot on” in terms of consumer trends the category is seeing today, in terms of ABV, packaging and taste profiles.

Finally, Madsen underscores why sustainability is a core part of Anora’s DNA and why we can expect the company to be more vocal about its achievements in this area in the future.

We hope you enjoy the video.

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