Retail inMotion’s partnership with Eurowings Discover commenced on 24 July.

Retail inMotion (RiM) has partnered with Eurowings Discover, the new Lufthansa Group leisure airline to offer food and beverage and boutique products.

RiM says it welcomes the opportunity to collaborate with Eurowings Discover to identify, develop, and select products for their culinary offer and boutique shop. Through this new partnership, which commenced on 24 July, Eurowings Discover will have access to Retail inMotion’s retail services and digital platform solutions.

The inflight concessionaire aims to create a customer-centric and sustainable retail concept. The Travel Essentials range invites passengers to relax and bring the holiday feeling onboard, emphasised RiM.

The catalogue offers a mix of beauty products such as the Nuxe 50 SPF sunscreen and Active Bird ultralight foldable Rucksack. Sustainable products such as the Bracenet Bracelet, which is handmade from old or savaged fishing nets are also available.

Passengers travelling in economy can enjoy a premium selection of alcoholic beverages and sweet and salty snacks.

DIGITAL AND IMMERSIVE MAGAZINE

Eurowings Discover is the first airline to have a fully digital and immersive magazine on board. This was achieved through Retail inMotion’s exclusive partnership with technology-led digital magazine publisher e-Mersion Media.

The interactive Eurowings Discover catalogue offers a mix of beauty products including sustainable items.

The digital magazine invites the passenger to interact with the content and explore additional product and brand information via videos.

Eva Niemietz, Retail Director at Retail inMotion commented: “We are delighted to partner with Eurowings Discover to bring its guests products they know and love in a format that has never been delivered before.

“Personalisation can increase customer experience and unlock new revenue streams, so by combining best-in-class products and market-leading digital innovation capabilities such as the interactive digital catalogue, we are confident that we can increase both aspects.”

Patrick Door, Senior Product Manager at Eurowings Discover added: “Retail inMotion provides great on-board retail options that we know our guests will appreciate and enjoy.

“It has been a pleasure to work on our onboard retail offer that fully caters to the needs of leisure travellers. We are looking forward to a great partnership that aims at further enriching the customer experience through innovation in retail.“