Hanse Distribution & L’Oréal Travel Retail ink inflight distribution agreement

By Luke Barras-hill |

Nikolas Hogrefe, Managing Director, Hanse Distribution.

Hanse Distribution has been granted the rights to supply L’Oréal Travel Retail brands to selected airlines in the Middle East and Africa after both companies signed a distribution agreement.

In a statement, Hamburg-based Hanse Distribution confirms it will offer “professional and well-managed sales and service” as it works with the global beauty giant in the fast-growing Middle East and Africa markets.

Hanse Distribution Managing Director Nikolas Hogrefe said: “Hanse is absolutely delighted to have reached this agreement with L’Oréal, the largest beauty company in the world.

“It has been a challenging time for us during Covid, but I am so proud we have ridden this storm and are now well on track to reach our targets for 2023. Thank you to all our customers and colleagues for such a great cooperation during this time. There are a lot of opportunities to grow business for Hanse and we are excited for the future.”

Hanse Distribution Strategic Business Development Advisor Stuart McGuire explained: “I am delighted to bring together these two companies who I have enjoyed such a close relationship and business success with over many years, and I am sure it will be a great success.”

L’Oréal Area Manager Fazyl Ablanov added: “We are very happy to be working with Nikolas, Jakob, Stuart and the whole Hanse team who have developed such an excellent reputation for the airline sector over the years.

“At L’Oréal it is important that we work with trusted and experienced partners to realise our ambition to provide beauty for each traveller. We look forward to growing the business together in this exciting travel retail area.”


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