Foreo and CDF-Sunrise have teamed up to host a livestream to showcase the new Foreo Luna 4 series.

The event, which took place on 11 February via the Sunrise WeChat Mini Program, attracted 20,000 viewers.

The livestream was presented by Foreo Global Travel Retail Product Training Celebrity Bella Ding and Sunrise Livestream hosts Kaige and Feiyu.

The 15-minute segment focused on explaining the correct usage and skincare benefits of the Luna 4 range, and how to pair it with Foreo’s Micro-Foam Cleanser.

As well as highlighting the Luna 4 Go and other Luna 4 innovations, the livestream spotlighted the wider range of devices from the Sweden based beauty tech brand, including the Glow Up Luna Mini 3 collection and Glow Up ISSA kids.

Vibrant Foreo advertisements were displayed across three LED screens during the broadcast.

READ MORE: Foreo POS at CDF Haikou duty free mall delivers boost for brand in Hainan

In line with the timing of the event, viewers were rewarded with Valentine gift boxes, special discounts and GWPs.

They were also entered into a lucky draw for a chance to win top gifts.

Foreo has made no secret of its ambitions to expand its travel retail footprint within China, as border restrictions ease and outbound tourism recovers.

READ MORE: Foreo and FAQ open points of sale at Wangfujing duty free store in Hainan

In February, the brand made its airport debut with CDF-Sunrise, in Shanghai Pudong International Airport Terminal 1 Arrivals.

This year, Foreo aims to extend its Shanghai Airport presence to five airport duty free stores, including international departures.

“It has become an exciting time to once again begin expanding in greater China,” said Foreo Global Travel Retail Director Gary Leong.

“An increase of inbound and outbound tourism shows promise to help revive the travel retail industry as a whole.

“The slate is pretty much blank when it comes to how we can play with the market, allowing us to dream up creativity to attract a new breed of consumers.

“We are thrilled to be growing in partnership with CDF-Sunrise, and look forward to a fruitful year ahead.”