Heinemann creates pop-up concept for Kylie Cosmetics at Sydney Airport

Think pink: the new Kylie Cosmetics pop-up at Sydney Airport T1.

Coty Travel Retail Asia Pacific and Heinemann Australia have further bolstered their Kylie Cosmetics partnership with a new pop-up concept at Sydney Airport T1.

Offering an immersive experience into the beauty brand launched by reality TV star and entrepreneur Kylie Jenner in 2015, the 24sq m pop-up will be present in the main walkway of Heinemann’s duty-free store at the location from 6 April until 5 July. It is positioned just before the Kylie Cosmetics counter, which made its debut at the airport in December 2022.

READ MORE: Kylie Cosmetics touches down at Sydney International with Heinemann

Expressing the brand DNA

“Kylie Cosmetics is thriving in travel retail, proving the very strong retail potential of a brand that was born online,” noted Coty Global Travel Retail Senior Vice President Guilhem Souche. “This is particularly true in airports where we can fully express the brand DNA, attracting Kylie fans and many new customers.”

The pop-up space is dressed in the brand’s signature powder pink colour palette. The eye-catching installation features a selfie-friendly plush-ball wall, an inviting pink couch, and strong Kylie Cosmetics branding.

The eye-catching installation incorporates a variety of selfie-friendly elements, and showcases a selection of the brand’s best-sellers.

Travellers can also take advantage of makeup consultations and product recommendations from specialist on-site sales advisors.

The pop-up features a selection of the brand’s most popular products, and showcases an array of best-sellers, including the iconic Matte and Velvet Lip Kits, via an illuminated pink gradient column.

Travel-friendly Kylie Skin sets, such as the Lip Oil Set and 4 Piece Mini-Set, which features the brand’s Foaming Face Wash, Face Moisturizer, Vitamin C Serum and Vanilla Milk Toner, are also available.

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