Kylie Beauty has made its Australia travel retail debut with Heinemann in Sydney

Coty Travel Retail Asia Pacific has opened Australia’s first Kylie Cosmetics duty free store at Sydney Heinemann Tax & Duty Free.

The beauty brand, launched by reality TV star and entrepreneur Kylie Jenner in 2015, has best-sellers including the Matte Lip Kit, Pressed Blush Powder, Kybrow Kits and skincare sets. It was relaunched as fully vegan in July 2021.

Since December 2022, Kylie Beauty has been available from the 23sqm store at the primary Heinemann store in T1 Departures. 

The space is dressed in pink and features highly instagrammable photo spots, including a human-sized Matte Lip Kit, a pink scooter, and a kandy kart with specially decorated chocolates and lollipops. 

Onsite beauty specialists are available to give advice in a dedicated consultation area, and hand out unique boarding passes that offer opportunities to receive free gifts and enter giveaways. 

Following the launch, a further pop-up store is planned for April 2023 to further engage travellers. 

Kylie Cosmetics: ‘Disruptive, fun, iconic’

Guilhem Souche, Coty Global Travel Retail Senior Vice President, said: “We are glad to bring Kylie Cosmetics, the disruptive, fun and iconic brand to Australian travellers together with Heinemann Tax & Duty Free Sydney. 

Kylie Cosmetics consultants are on hand to provide advice at dedicated stations

“Kylie Cosmetics is thriving in travel retail environment and particularly in airports where we can fully express the brand DNA and offer exciting retailtainment to Kylie customers.”

Ranjith Menon, Heinemann Asia Pacific Regional Head of Marketing and Purchasing – Perfumes & Cosmetics, added: “We’re delighted to have Kylie Cosmetics join us in our spectacular new Sydney Airport stores. 

“Exclusive, first-to-market brands are the cornerstone in our strategy to appeal to emerging airport retail shoppers. We are looking forward to partnering with the Coty team to captivate travellers through our upcoming activations, and to bring a freshness and sense of fun to the airport shopping experience.”

Last year, a Kylie Cosmetics influencer activation with Danish stylist and style ambassador Emili Sindlev at Copenhagen Airport reached online audiences of over 1 million.