Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Aer Rianta introduces Pat McGrath Labs at The Loop in Dublin Airport
By Trbusiness Editor |
The launch is a first-to-market Irish exclusive at The Loop, Dublin Airport.
Cult beauty brand Pat McGrath Labs has made its debut at The Loop, Dublin Airport, in partnership with Aer Rianta. It is also available to purchase online at theloop.ie.
The award-winning, fashion-forward brand was founded by British makeup artist Pat McGrath in 2015. McGrath is one of the industry’s most influential and in-demand makeup artists, regularly conceptualising and creating the beauty looks for ready-to-wear and couture shows and magazine shoots.
McGrath was named Beauty Editor-at-Large for British Vogue in 2017. She was awarded a damehood in the late Queen’s New Year 2021 Honours List – the first makeup artist to achieve such recognition.
“We aim to bring the latest airport exclusives and the very best brands to inspire and delight our customers at The Loop, Dublin Airport,” commented ARI Executive Director Retail – Ireland Tom Byrne.
The eponymous brand was founded by Pat McGrath, one of the world’s most celebrated editorial and runway makeup artists.
“Pat McGrath Labs will elevate our makeup range, while delivering an exciting and dynamic new collection to our offering.”
READ MORE: Tom Byrne returns to Aer Rianta to take up leadership role in Ireland
READ MORE: ‘Gear change’ for Aer Rianta as it reveals new B2B and B2C brand identity
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