Lagardère Travel Retail agrees pairing with EL&N to develop its travel locations

By Luke Barras-hill |

EL&N was founded in 2017 by Alexandra Miller and opened its first location in Park Lane, London.

Lagardère Travel Retail has stepped up its travel foodservice leadership ambitions in Europe after becoming the exclusive franchisee of London-based café and lifestyle brand EL&N.

A partnership between both will involve Lagardère Travel Retail supporting EL&N’s travel market development in current and new locations.

Famed for its pink perfect interiors, flower walls, felted armchairs and candy pink neon lights, the Alexandra Miller founded global brand of cafés has been on a sharp growth curve since it opened its first travel retail café in 2020.

Customers to the venues can enjoy a range of coffees, pastries, cold drinks and healthy recipes combining pleasure and dietary balance.

Lagardère Travel Retail will use its expertise in foodservice to help the ‘pink perfect’ brand build its travel presence.

Retail offering

Different formats are available, from flagships to kiosks, offering both table or takeaway service depending on locations.

In addition, the cafés offer a range of retail products, including masks, steel water bottles, flasks or notebooks.

EL&N boasts a global footprint spanning the UK, France, Belgium, Kingdom of Saudi Arabia, Bahrain, Kuwait, UAE, Qatar, China and Scandinavia, with ambitions for expansion, in travel locations in particular.

Mélanie Guilldou, EVP Foodservice at Lagardère Travel Retail, said: “We are very proud to enter this partnership with EL&N and to build on our shared values and very entrepreneurial business mindsets to bring EL&N’s unique and experiential concept to travellers.

“EL&N is one of the most recognisable, iconic brand in today’s F&B environment and we very much look forward to participating to the company’s success story and ambitions for international travel retail development.

“The addition of EL&N to our portfolio is of great value in the travel retail environment, where travellers are constantly looking for concepts and offers that are both unique and truly differentiating. This opens up a tremendous opportunity to appeal to new profiles of consumers – young, tech-savvy, fashionable women.”

Alexandra Miller, EL&N Founder, added: “We are incredibly excited to be embarking on this brand new journey with the team at Lagardère Travel Retail.

“Over the past five years, we have successfully solidified our position within the F&B landscape as innovative market leaders, but now feels like the perfect timing for us to bring our offering to new territories within the travel retail environment. This is the beginning of a dream partnership with Lagardère and we look forward to working together with the team to tap into a new demographic for EL&N.”

Lagardère Travel Retail is strategically investing into developing the network and expertise of its Foodservice business line after two strategic acquisitions in 2022: HWH in the Middle East and Marché International in Europe and Singapore.

In 2019, Lagardère Travel Retail’s Foodservice division achieved over a billion Euros in sales, doubling its turnover over the course of three years.

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