Nemiroff has recently entered into partnerships with Aston Villa, West Ham, Fulham and Everton, as official vodka partner for the various clubs.

Having secured partnerships with four major football clubs within the English Premier League, Nemiroff celebrated the occasion and future prosperity for all stakeholders at the Tate Modern on Thursday 5 December

Senior representatives from each club, including ex-players, were present to celebrate the news, alongside a special performance from Ukrainian musician Sviatoslav Vakarchuk, as Nemiroff hopes its sponsorship of Premier League clubs will enable it to connect with millions of football fans, offering them shared moments of celebration and camaraderie through exclusive club-inspired cocktails, match-day activations and further initiatives.

Sofiia Makaruk, Public Relations Manager for Nemiroff, said the brand is currently planning a series of activations at several major airports, which will include promotional ticket giveaways in Q1 2025.

Alan McInally, former player and regular reporter, was present for Aston Villa, while Anton Ferdinand was on hand for West Ham Football Club, and Phil Jagielka for Everton FC.

A shirt bearing the name of Vitalii Mykolenko, a Ukrainian professional footballer who plays as left back for Everton and the Ukraine national team. Nick Humphries (left) and Phil Jagielka (middle) offered a toast to the strength and depth of the partnership.

Yuriy Sorochynskiy, CEO of Nemiroff, spoke about the ongoing conflict in Ukraine, and the resiliency of its nation and people, as well as offering a few words on the nature of its latest partnerships: “We all share similar traits: patience, team building ad survival. These partnerships will give us beautiful moments to celebrate wins, and together survive the wins and losses.

For over 150 years, our brand has stood as a symbol of strength and authenticity, thriving through wars, revolutions, and economic transformations. Today, we carry that legacy forward with pride, knowing that we represent not only a brand but a nation that refuses to be defeated. The Premier League and its clubs embodies these same values—uniting communities worldwide through moments of brilliance and challenges, inspiring teamwork, and a shared passion for the beautiful game.”

 Sorochynskiy speaking at the partnership celebration about the huge potential these partnerships offer both parties, and how their deep heritages offer a mutually beneficial future.

Nick Humphries, Head of Partnership Servicing at Everton Football Club, commented: “This partnership is not just about two iconic names coming together; this is about shared values, passion, unity, and a sense of belonging.”

Alan McInally, former Aston Villa player and regular sports reporter, interviewed at the event.

Adrian Filby, CCO of Aston Villa, noted: “We’re proud to parter with a heritage brand, as we ourselves have a heritage as one of the founding members of English football, and there is a great opportunity here to make strides in the global market.”

Anton Ferdinand, former West Ham Football Club player, interviewed at the event.

Henry Birch, Head of Sponsorship, UK for Fulham Football Club, added: “It’s common for brands to make up a sense of synergy, but with Nemiroff there is a natural connection, a product history and a pioneering, innovative spirit, and we are proud to be part of that journey.”

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