Relay mobile store debuts at Italy’s Bari Airport and concept expansion in sight

By Luke Barras-hill |

Lagardère Travel Retail Italy has introduced the first Relay mobile store concept at Bari Karol Wojtyla Airport in Bari.

The mobile store, which runs for six months, is designed to offer on-the-move travellers a flexible and convenient shopping experience with the added advantage of being transportable through the arrival, departure or transit halls.

“We are proud to present a new mobile shop concept designed to enhance the passenger experience at the airport,” Paola Mazzocca, Head Of Travel Essentials and Fashion Formats & Categories, Lagardère Travel Retail Italy told TRBusiness.

“We know that flexibility is a crucial element in modern travel retail and believe that our mobile store is a great solution that can provide passengers with easy access to essential travel products when and where they need them.

Lagardère Travel Retail is anticipating a rollout of the Relay mobile store concept to future locations.

“Designed to satisfy the requests of the landlords, the new Relay Mobile is an innovative project that creates the possibility of a store in locations where it was not possible before, allowing us to provide an additional service at strategic times and places.”

The Paris-headquartered travel retailer is anticipating a rollout of the Relay mobile store concept to future locations.

READ MORE: Lagardère unveils first five official Paris 2024 Olympics stores


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