Turkey’s Setur Duty Free has expanded at Hamburg Airport after launching a second concept store, ‘Brandin by Setur’.

Situated between Gates A17 and A18, the 150sq m shop features Armani Exchange, Tommy Hilfiger and Calvin Klein under one roof.

The exclusive labels are available to travellers at the airport for the first time.

The store offers a curated selection of fashion and lifestyle products for men and women.

“With ‘Brandin by Setur’, we’re reaching another milestone in our collaboration with Setur Duty Free,” said Lutz Deubel, Head of Center Management at Hamburg Airport.

“The store enriches the airport’s retail offering and provides passengers with a stylish, high-quality shopping experience across three leading global brands.”

Ahmet Sönmez, CEO of Setur Duty Free, added: “Opening this store is a key step in our global strategy. Our goal is to deliver exceptional shopping experiences that meet the evolving needs of modern travellers. Brandin reflects our customer-centric philosophy and dedication to service.”

Three labels, one space

The concept store merges three household labels into one space.

Armani Exchange brings its youthful, urban style with items like T-shirts, sweatshirts, jackets and accessories such as bags and belts.

Yasemin Kaya İleri, Director of Strategic Planning & Investment at Setur Servis Turistik A.Ş. (Sixth left); Arzu Bozkurt Atalay, Chief Operations Officer at Setur Servis Turistik A.Ş. (Seventh left); Lutz Deubel, Head of Center Management at Hamburg Airport GmbH (eighth left); and other Setur and Hamburg Airport officials at the ribbon-cutting for the new store.

Tommy Hilfiger showcases US classics with a modern twist – polos, casual shirts, sweatpants, and accessories like backpacks and wallets.

Meanwhile, Calvin Klein offers its recognisable underwear collections, alongside T-shirts, outerwear and other essentials.

The store boasts distinct areas dedicated to each brand with a layout allowing travellers to easily navigate and explore different fashion worlds.

The opening marks Setur Duty Free’s second retail concept at Hamburg Airport, following the successful launch of a store featuring Victoria’s Secret and Guess in autumn 2024.

Setur Duty Free, a Koç Group company, operates 64 stores in 25 locations across more than 22,000sq m at airports, landborders and seaports.

All photos credit: Oliver Sorg/Hamburg Airport