By offering accessible luxury through high-quality, trend-led collections, the brand has strengthened its presence with both existing and new retail partners.

Kurate International is returning to the TFWA World Exhibition 2025, where it will showcase the latest innovations and successes from its trend-driven jewellery brand, Belle & Beau. Kurate will spotlight the brand’s rapid global expansion and unveil new travel retail-exclusive product ranges.

Belle & Beau has continued to build strong momentum across global travel retail, reinforcing its position as a go-to self-select, value-focussed jewellery brand.

Key highlights from the past year include several exciting developments across different travel sectors.

In the airport retail space, Belle & Beau secured new listings with Avolta and Baltona. The brand also expanded into the ferry market by launching onboard with DFDS.

Looking ahead, additional listings on cruise ships are expected to roll out in late 2025. In the airline sector, several major carriers have recently onboarded Belle & Beau’s stainless-steel range, which has already delivered strong early sales results.

The brand’s successful self-select floor stand concept has played a pivotal role in this growth, combining impactful visual merchandising with compelling price points and an easy-to-shop format that drives conversion in high-traffic retail environments. 

At this year’s show, Belle & Beau will debut a range of exciting new collections and travel retail exclusives, including: stainless steel jewellery, GWP initiatives, triple earring sets, new colourways, new pearl styles, and lynx collection expansions.

“We’re thrilled to return to the TFWA World Exhibition this year and share the exciting strides Belle & Beau has made across global travel retail,” said Sharon Smith, Kurate’s International Key Account Manager.

“Our focus remains on delivering accessible luxury through trend-led, high-quality jewellery that resonates with today’s travellers. From new retail partnerships to innovative product ranges and exclusive travel retail launches, we’re proud to showcase how Belle & Beau continues to evolve as a standout self-select brand in this dynamic channel,” added Smith.

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