On The Mark Consultancy is ramping up its travel retail offer ready for the summer season. It has enhanced its beauty product portfolio with a number of new introductions, which have already secured inflight listings onboard carriers including easyJet, Jet2.com, Virgin Atlantic and TUI.
Highlights include the We Are Paradoxx Growth Advanced Scalp Serum – which was introduced on Jet2.com in May and launches onboard China Airlines in June – and the Coco & Eve Like A Virgin Hair Mask Travel Kit.
Coco & Eve takes flight
“On the Mark are delighted to partner with Coco & Eve and represent the brand in travel retail,” noted New Business Development Director Katy Mason. “To celebrate the launch we have developed a travel retail exclusive set containing the best-selling Like a Virgin Hair Masque and a Tangle Tamer brush.
“The Like a Virgin hair masque has won 13 Beauty Awards since launch and transforms hair in 10 minutes [enhancing] shine, softness and hydration, with zero frizz or split ends. Partnered with the tangle tamer brush, this is a perfect gift or a treat for yourself.”
She added: “Coco & Eve was launched in 2018 and features haircare and tanning products using the purest tropical ingredients inspired by Bali. The brand ranks in the top 20 haircare brands on Tik Tok and Instagram, and generates 208m monthly impressions on social media, as well as being 100% vegan, ethically sourced & cruelty-free.
“The exclusive set has already launched on Jet2.com [in May]. It is rapidly gaining listings across travel retail and will soon launch with Lagardère at airport stores in Ireland.”