Ritter Sport will present its new Choco Cubes Fruity Yogurt Mix to the trade at this year’s TFWA World Exhibition in Cannes (Mediterranean Village N18).

The 20-piece pouch travel retail exclusive will be showcased at the German chocolate company’s redesigned booth, which will also highlight other novelties.

The new booth has been designed to spotlight the brand’s core values – colourful, joyful and modern – within an eye-catching, welcoming, feel-good environment.

Sustainability, which is deeply rooted in the brand’s DNA, also plays a key role in the new-look stand. Ritter Sport’s exhibition furniture has been upcycled, and the floor and overall construction can be reused at other trade fairs, with recycled materials used wherever possible.

The company expects the new Choco Cubes Fruity Yogurt Mix to perform well in Asia Pacific, where fruity yoghurt flavours are proving popular.

New flavours strengthen Choco Cubes line-up

Ritter Sport Global Travel Retail Managing Director Jan Pasold commented: “With the addition of new flavours, Ritter Sport is looking to strengthen the Choco Cubes product line-up as we know that small bites are performing very well in travel retail.”

Choco Cubes feature natural ingredients, without added flavourings, and cocoa from 100% sustainable, certified cocoa sources. The new product will be available on shelf in April 2024.

At the TFWA World Exhibition, Ritter Sport aims to develop ideas with important key accounts and distributors through partnership discussions.

“Everything looks set to be right back on track this year, so the focus for 2024 is very much on the traveller,” noted Pasold, adding that the company’s focus is on developing existing key accounts, markets and regions.

“We see a lot of potential there. We are significantly better now than in 2019 and 2022; for us that means no more looking back and comparing with pre-COVID pandemic performances. It is all about looking ahead to a very positive future.”

This positivity comes on the back of an excellent performance for Ritter Sport’s Travel Edition range, with the new 250g Mini Tower, Vegan Tower and Limited Edition all meeting projected sales targets.

The brand’s vegan products will be highlighted through a high-profile activation with Dufry and Emotion + at London Heathrow in September. “This is going to be a big story for us as the demand for ‘full flavour’ vegan products grows rapidly,” Pasold continued.

Looking at market developments, Pasold added: “Asia is getting back on track, distribution in the USA has grown, and we also cracked the MEA in the second half of the year. Ritter Sport products are now available in Dubai and Muscat, and discussions are ongoing with retailers in the region.”

Pasold confirmed that making the route to market more reliable and predictable was a key priority. “This, of course, means exchanging information more closely with retailers in order to achieve more accurate forecasting. This is an important step to ensure that the traveller always finds sufficient fresh products on the shelf.”

READ MORE: Ritter Sport launches new GTR exclusive in partnership with Dufry