Walker’s gains retail traction with Shortbread Highlanders & Camels skus

By Luke Barras-hill |

The Walker’s press event was held on Tuesday 4 October at the TFWA World Exhibition & Conference in Cannes.

Walker’s Shortbread hosted a press event during the TFWA World Exhibition & Conference in Cannes this month (2-6 October) during which it updated on its global travel retail activity.

Present at the event was Head of Commercial Strategy and fourth generation family member Bryony Walker, who is part of the company’s executive committee, Bob Brannan, Chairman and the wider Walker’s team.

During the press briefing, the company shared its vision for travel retail while offering an exclusive preview of new additions to its ranges including Walker’s Shortbread Camels and Shortbread Highlanders.

The latter is due to launch with Qatar Duty Free later this year and both skus are being spotlighted via an activation with Dufry.

Walker’s has also introduced two novelties: Christmas Spiced Shortbread and Cranberry & Clementine Shortbread.

As revealed exclusively by TRBusiness, the Aberlour-based shortbread maker launched its latest global travel retail range with Dufry earlier this year at more than 55 global sites.

Next year, Walker’s Shortbread will celebrate its 125th anniversary.

For more on Walker’s Shortbread, click here.

Walker's Shortbread Highlanders and Shortbread Camels, alongside other novelties at the TFWA World Exhibition & Conference in Cannes.


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