Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.DDF and JCDecaux allure travellers with Chanel fragrance animation at DXB
By Luke Barras-hill |
Chanel is inviting passengers to experience a ‘one-of-a-kind olfactory experience’ at Dubai International Airport this summer.
The exclusive Chance Eau Splendide animation, a collaboration between Dubai Duty Free (DDF) and JCDecaux, is located post-security at Terminal 1 CD.
Eye-catching purple arches evoking the signature colour of the new fragrance welcome travellers into a sensory area featuring scented blotter dispensers to allow them to trial the EDP.
Meanwhile, a dedicated point of sale offers the opportunity for a personalised fragrance consultation, where visitors can also sample Chanel’s other ranges.
“The animation is a celebration of optimism and elegance, offering each traveller a sparkling interlude before takeoff,” read a statement.
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