WHSmith NA brings its shopping concepts to Orlando for the first time

By Luke Barras-hill |

 An interior view of The Scoop.

Passengers at Orlando International Airport (MCO) can now explore new shops in the South Terminal courtesy of WHSmith North America.

The news, books and convenience retailer and its Marshall Retail Group business have opened Main Streets Market, City Arts Market, The Scoop and Replenish.

Toby Keir, CEO of WHSmith North America, said: “It’s so exciting to see our company continue to expand into new markets, like Orlando. I am always impressed with our team’s commitment to creating unique concepts inspired by each market we enter, and we have really captured the essence of Orlando with these stores.

“We are thankful to our partnership with Greater Orlando Aviation Authority for the opportunity to bring our concepts to MCO, and we look forward to what is ahead as our partnership continues.”

Orlando-inspired designs

Taking its design inspiration from various neighbourhoods in Orlando, Main Streets Market boasts a mix of local vendors with national brands like Einstein Bagels and Coffee.

City Arts Market imitates the character of Orlando’s arts community, blending unique design with creative flair through a retail space carrying a broad array of local art displayed as store décor.

Main Streets Market (pictured) and City Arts Market (below) are among four new concept stores to have opened at Orlando International Airport’s South Terminal, as WHSmith North America makes its first foray into Orlando.

The store promotes the district and its local artisans through a partnership with non-profit venues CityArts Factory and the Downtown Arts District.

Meanwhile, the Scoop employs clean lines and a striking theme inspired by the black and white world of print to deliver the headlines of the day to travellers, plus a carefully selected assortment of convenience products.

Finally, Replenish is an open-air kiosk acting as a one-stop shop for essentials.

A design of natural wood tones and white and rose gold accents complements the partnership with Illy Coffee and its imposing red colourway.

For an exclusive interview with WHSMith North America CEO Toby Keir, click here; to read an interview with Greater Orlando Aviation Authority CEO Kevin J. Thibault, click here.

All images courtesy of WHSmith North America/Larry Taylor.

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