At its core is an AI-generated DJ set created exclusively for this collaboration, delivering a soundscape that blends music and technology.

Avolta AG has joined forces with L’Oréal and Aeropuertos Argentina to deliver a YSL Beauty activation at Ezeiza International Airport in Buenos Aires, spanning Avolta’s stores and key terminal spaces.

With custom-designed touchpoints across the airport, the experience invites travelers to discover the bold spirit of YSL through fragrances like Libre and MYSLF, as well as the latest makeup releases from the Make Me Blush collection.

Club Avolta members enjoy exclusive benefits throughout the activation, including personalised offers, even before reaching the airport, reinforcing the program’s role in rewarding and connecting frequent travelers.

“We believe in creating experiences that resonate with our travelers well beyond the point of sale,” said Enrique Urioste, President & CEO LATAM at Avolta.

“This partnership with L’Oréal and YSL is a perfect example of how we’re innovating through collaboration, making travel retail more engaging, memorable, and premium,” he continued.

This initiative is part of Avolta’s wider strategy to collaborate with world-class partners and deliver experiences in key regional markets.

READ MORE: Bulgari unveils 130sq m ‘Roman temple’ with Avolta at Zurich Airport

READ MORE: JFK T1 allocates 8,400sq ft of travel essentials retail locations

READ MORE: Revealed: Travel Retail Awards 2025 finalists