TRBusiness is delighted to announce the results of Ferrero’s entry in our Sustainability Pitch series of TR Sustainability Week 2024 (2-6 December).

In the spotlight this time is Ferrero, the third biggest chocolate confectionery brand by value market share as of 2021, with globally recognised brands such as Kinder, Nutella and Ferrero Rocher.

The company’s focus on responsible sourcing, environmental protection, responsible consumption and the empowerment of consumers to make informed choices forms the backbone of all its sustainability initiatives.

We invite you to watch the full pitch below to discover whether Ferrero achieved the four-star TR Sustainability Trailblazer status or the five-star TR Sustainability Hero accolade.

Ferrero’s pitch carries commentary from several representatives, including Mario Abreu, Head of CSR and Sustainability at Ferrero, who opened the session pitch by explaining how the company views sustainability as a long-term journey of commitment and dedication, establishing best practice for nature protection and social justice.

Key wins in 2024, established in Ferrero’s 15^th annual sustainability report include: reaching a target of 90.7% packaging designed from recyclable, reusable or compostable materials; 86.6% renewable energy powering its plants globally (100% in the EU); a 20% reduction in water usage since 2017/18; and significant improvements in its traceability programme (90% traceable to farmers).

In the Q&A portion of the pitch, Ylenia Maitino, Group Public Policy Sustainability manager, fielded questions from the Sustainability guardians which zeroed in on packaging, mitigating the impact of its palm oil plantations, and consumer marketing.

Established in 2021, the Sustainability Pitch initiative is designed to recognise and reward sustainable products and initiatives associated with the travel industry and affords companies a unique opportunity to demonstrate innovation across several environmental and social barometers.

Those Pitch entrants that meet the benchmarked standard will receive a coveted seal of approval that they can feature on their B2B and B2C marketing and material to communicate their achievements to end-consumers and businesses alike.

Critically, the sustainability Trailblazer and Hero logos are designed to make it easier for consumers to navigate and make sustainable choices in duty free stores.

TRBusiness would like to thank the Sustainability guardians for lending their expertise to this year’s Sustainability Pitch programme.

This Sustainability Pitch broadcast is brought to you with production assistance courtesy of The Bluedog Group.

 For more on the methodology behind the Sustainability Pitch, click the button below for a video explainer.

For the full event agenda, click here. 

View our sustainability content: Stay close to the dedicated section on our website to view TR Sustainability Week content, including this edition’s Sustainability Pitch broadcasts.

To read the dedicated event programme, click here.

For more on the Sustainability Pitch programme, click the below links

READ MORE: Pitches set: Suntory Global Spirits, Ferrero, Kellanova, Rémy Cointreau

READ MORE: Pitch series returns with high-profile Guardians

To find out more about TR Sustainability Week 2024 please visit www.TRBusiness.com, www.travelretailsustainabilityweek.com or access the below

READ MORE: TR Sustainability Week now live – click to view

READ MORE: TRSW24 panel: Partnership and communication key to ESG

READ MORE: TRSW24 keynote – “Sustainability is par for the course – not an add-on”