Lucy Hillyard, People & Culture Director at WePurple.

Integrated design, digital and communications agency WePurple has attained B Corporation (B Corp) certification, marking an important milestone in its efforts to help contribute to a more inclusive, equitable and regenerative global economy.

The company has been working towards the accreditation over the course of three years, with the initiative led by People & Culture Director Lucy Hillyard, who transformed operations across the consultancy’s six global locations, successfully contributing to the company’s certification.

“When we talk about how #wepurpletheworld, we have always aspired to do it in a way that positively impacts our communities,” said Hillyard.

“Becoming a Certified B Corporation is a natural and important step in this mission and exemplifies our long-standing belief that great design, digital experiences and communications can – and should – make a great difference to the world.

“Our certification is the result of many meaningful, and often ‘unseen’, improvements that together have strengthened how we operate.

“We are extremely proud to be part of a global community of businesses that meet high standards of social and environmental impact.”

Earning B Corp status means that a company has been verified as meeting B Lab’s high standards for social and environmental impact, that it has made a legal commitment to stakeholder governance, and that it is demonstrating accountability and transparency by disclosing this record of performance in a public B Corp profile.

The rigorous assessment process evaluates an organisation’s practices across five key impact areas: governance, community, environment, workers, and customers.

Key initiatives delivered by WePurple within the impact areas include introducing a formal Code of Ethics, which now embedded into all new hire inductions.

The company also conducted its inaugural Diversity, Equity and Inclusion (DEI) survey and designed a new community engagement policy – WePurpose – which is being formally launched in 2026.

Furthermore, the agency worked with building management in Singapore to establish a building-wide recycling programme as well as water efficient fittings during recent building upgrades and completed its first ever Scope 1, 2, and 3 greenhouse gas emissions inventory.

Plus, it rolled out ‘comprehensive’ medical insurance for 95% of its employees globally, introduced an annual health and wellbeing allowance and engaged an external specialist to redesign performance reviews, designed ‘to help team members actively shape their career pathways’.

Another key initiative has been the launch of an annual partner satisfaction survey, gathering feedback from clients to drive continual improvement and evolution of its services.

The accreditation comes at a time when sustainability is a key component in the appeal of consumer brands. PwC’s Voice of The Consumer Survey, released in May 2024, showed that consumers are willing to spend an average of 9.7% more on sustainably sourced products and services, with 46% saying they are buying more sustainable products in order to reduce their environmental impact.

“There is clearly an imperative for consumer brands to take sustainability seriously, with shoppers increasingly looking to make considered choices and willing to spend more on products which align with their priorities,” said Hillyard.

“The investment WePurple has made in becoming a B Corp positions us as an agency that can help brands and retailers on their sustainability journeys, and act as a true partner in positively impacting consumers and communities alike.”

READ NEXT: Bitmore: “Travellers want products that feel relevant and meaningful”

READ NEXT: Keeping consumer confidence and trust is ‘most important’ task for Loacker

READ NEXT: Winners revealed: Global Travel Retail Awards 2025