L’Occitane Group has a vision to be ‘the challenger’ of travel retail, says Evelyne LY-Wainer, Managing Director Global Travel Retail (GTR) for L’Occitane Group, who brought TRBusiness up to date on the company’s progress in the channel at the 2024 TFWA World Exhibition in Cannes. 

The GTR division of the company operates as a multi-brand unit offering a portfolio of dynamic brands, from L’Occitane en Provence to Elemis, Melvita, Erborian and more including, of course, the runaway success story that is Sol de Janeiro.

This breadth of choice allows the company to target different generations of travellers.

“Our strategy is to bring those brands to relevant parts of the world, answering the needs of consumers and travellers, and to continue to grow our market share,” she said.

Key to this is creating an impact, not only on consumers but on the planet through its sustainability efforts – all the while bringing additional sales and profit to the group (stay tuned for an exclusive video interview with Mona L’Hostis, Head of GTR Marketing, during TR Sustainability Week – register here).

Commenting on delivering memorable experiences to travelling consumers, she said: “I think nowadays everyone talks a lot about experience. But I think the experience has to be meaningful, relevant, sharable, joyful… and I think Sol de Janeiro is really checking all the boxes.”

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