Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Local sourcing and partnerships key to Halewood’s net zero journey
By Benedict Evans |
TRBusiness joined Johnny Neill, a core member of Halewood Artisanal Spirits, and an eighth-generation member of the Greenall-Whitley family – which owns and operates the Whitley Neill brand, founded by Johnny in 2005 – aboard the Halewood yacht at TFWA Cannes 2024.
Neill discussed its path to market within GTR and how the business establishes a foundation in its core markets, as well as its approach to net zero across several of its local distilleries, sustainable partnerships, appealing to younger consumers, and Halewood’s performance across its gin, whisky, and vodka portfolio.
Watch the attached video to learn more about how Halewood is tackling the challenging of softening consumer sentiment in the UK towards flavoured gins, diversifying its portfolio to accommodate ever-shifting consumer preferences, and thinking locally when it comes to sustainable production.
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