Duty free and travel retail (DF&TR) stakeholders from around the world arrived in Amsterdam from 2-4 June for the TR Consumer Forum, which delivered a masterclass in understanding and engaging with today’s travelling shoppers.

The fifth annual edition of the DF&TR industry’s consumer-centric Forum took place at the Amsterdam Congress Center at Park Inn by Radisson Amsterdam City West.

The two-and-a-half day programme was curated under the theme of ‘Transaction to Transformation: Addressing Travel Retail’s New Consumers’, giving rise to an eclectic mix of powerful keynotes addresses, dynamic panel sessions and excellent networking opportunities.

Delegates gained access to an exclusively curated insights package from our esteemed data partner m1nd-set, worth six figures in value (if independently commissioned), with this year’s programme taking a deep dive into key topics driving discussion and debate, from the future of airport real estate to emerging South East Asia travel markets and ways to boost cultural IQ.

The Forum also saw the introduction of a variety of new elements, from the first live iteration of our popular Over To You magazine column to a session that delved in to how best to leverage social media to drive conversation featuring a panel of Gen Z speakers.

This dynamic highlights reel offers a glimpse of the action. Enjoy!

The TR Consumer Forum 2025 took place at Amsterdam Congress Centre at Park Inn by Radisson Amsterdam City West from 2-4 June. Visit www.TRConsumerForum.com to find out more.

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