MSC to unveil ‘exciting brand new retail concept’ on Seashore ship in August

By Andrew Pentol |

The new MSC Cruises Seashore vessel comes into service in August.

MSC Cruises has lifted the lid on its new retail concept for MSC Seashore, which comes into service this August in the Mediterranean.

After spending an inaugural season in the Mediterranean, calling at the Italian ports of Genoa, Naples, Messina, as well as Valetta in Malta, Barcelona in Spain and Marseille in France, MSC Seashore will head to the US where Miami will be her home port.

Starting in November 2021, MSC Seashore will sail seven-night Eastern and Western Caribbean and Bahamas itineraries, including stops at Ocean Cay MSC Marine Reserve, MSC Cruises’ new private island in The Bahamas.

According to the cruise line, MSC Seashore will be one of its most innovative next-generation ships yet and build on the ‘game-changing and pioneering design’ of the Seaside class of ship.

Adrian Pittaway, Head of Retail, MSC Cruises said: “We have a really exciting brand new retail concept for MSC Seashore, with 50% larger retail space than MSC Seaside. There is just under 1,000sq m of retail space including an industry first with a new experience-led, interconnected fashion and beauty space as well as totally reimagined luxury offerings.


“All shops are open plan and interconnected making it much easier for guests to navigate in a new ‘post-Covid’ world. We will reveal more details in the coming months.”

The MSC Yacht Club spans 3,000sq m and is spread over four decks

The emergence of details regarding MSC Seashore follows the delivery of MSC Virtuosa on 1 February 2021.

Among the highlights of MSC Cruises’ newest flagship Seaside vessel are 13,000sq m of outdoor space with a wide choice of outdoor bars and dining, pools and a deck area; six swimming pools with enlarged poolside areas including a new Infinity Pool and two new Infinity Whirlpools; and a 540 metre-long waterfront promenade close to the water.

Other features include an MSC Yacht Club spanning 3,000sq m over four decks and 11 different types of cabins and suites with balconies.

Pierfrancesco Vago, Executive Chairman of MSC Cruises commented: “With each new ship we build, MSC Cruises continues to innovate and push design boundaries. MSC Seashore represents an evolution of the Seaside class as an extended and further enriched ship. 65% of the public areas have been reimagined to create something truly unique for our guests.

“The new aft design has allowed us to introduce a brand-new lounge, Cabaret Rouge, spanning two decks with panoramic views of the sea, offering new entertainment experiences. The specialty restaurant experience has been completely redesigned with the Chef’s Court on Deck 8 making this a go-to destination for bars and restaurants.

“Each of the pools have been enhanced including an impressive double-deck extended magrodome pool and an incredible Infinity pool at the aft.”

MSC Seashore will have six swimming pools and enlarged poolside areas.

He added: “We continue to innovate not only in terms of our design and guest experience but also with our use of cutting-edge technology. MSC Seashore will be the first cruise ship in the world to feature a new air sanitation system developed by Fincantieri.

“‘Safe Air’ uses UV-C lamp technology eliminating 99% of viruses and bacteria to guarantee clean and safe air for guests and crew.

“As part of our ongoing commitment to the environment and our journey towards total decarbonisation, MSC Seashore will also be equipped with the latest-generation environmental technology with improvements to energy efficiency, the latest systems to reduce air emissions, as well as an advanced waste water treatment system with purification standards that are higher than most wastewater treatment facilities ashore.”

*All images courtesy of MSC Cruises.


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