Featured Interview

Halewood on track for double-digit growth in travel retail in 2025

By Faye Bartle | Monday, 1 December 2025 10:07

Eamon Prunty, Global Travel Retail Director, Halewood Artisanal Spirits.

Halewood Artisanal Spirits is expecting to achieve double-digit growth in travel retail this year, fuelled by an intensive activation programme, which has seen the company launch more activations across all its channels than ever before.

Global Travel Retail Director Eamon Prunty said of the growth forecast, that Halewood is funnelling its efforts into strengthening relationships with its current retailer partners, alongside gaining new business in different sectors, such as cruise and inflight.

On the shop floor, the company is concentrating on its bestsellers while also driving its innovation agenda. As a case in point, Whitley Neill Distiller’s Cut London Dry Gin and Japanese Yuzu & White Strawberry expressiosn made their global travel retail (GTR) debut earlier this year.

A key part of this is inspiring conversion through sampling with ‘liquid on lips’ experiences for travelling consumers.

“With the current economic backdrop, people are looking for value – they are increasingly looking at our brands versus high-street pricing,” said Prunty.

“What we’re doing is offering our brands at competitive premium pricing but driving value for the consumer – or be it [with] price, but also through innovation.”

Hit play to hear how Prunty is developing its GTR footprint in the channel, in airports and beyond, and how the company is looking to maintain growth in 2026…