Swedish beauty and tech company Foreo has rounded off its year-long strategy to expand its presence in Hainan duty free with two new counters in partnership with China Duty Free Group (CDFG), located in CDF Haikou International Duty Free Shopping Complex and CDF Sanya International Duty Free Shopping Complex. 

The former sits within the sprawling beauty hall, which occupies 30,000 sqm of the mall’s total 280,000 sqm and features a comprehensive portfolio of brands.

Shoppers can discover the new Luna 4 range, as well as the Glow Up collection that was designed with the Chinese consumer in mind.

Other products available are the Luna Mini 3, Luna 3, Bear, and UFO 2.

To celebrate the launch, Foreo has displayed a giant advertisement on a LED flag, which is a focal point of the Haikou mega mall (see photo above).

“Our successes in Hainan this year have proven that the sky’s the limit for our beloved brand,” said Global Travel Retail Director Gary Leong.

“We have consistently gone from strength to strength, cementing our presence in a region that has been earmarked as the global hub for travel retail.

“We thank our partners for their dedication and their endless support as we forge a new path for Foreo and set the bar even higher for ourselves moving into 2023.”

The counters add to Foreo’s increasing number of duty free touchpoints on the island that have been gained over the course of the year.

Among them is the Foreo and FAQ pop-up store at the Hainan Tourism Duty Free Shopping Complex (HTDF), which has evolved from a one-off activation launch one year ago to a semi-permanent brand placement.

Today, it occupies an area of 40sqm on the first floor of the mall, and sits alongside brands such as Hublot, TAG Heuer, Bvlgari, Chloé and Fred.

It offers a ‘hands on’ experience of the full skincare regime, with customers receiving a Foreo in-store gift if they post photos of the activation on social media.

The pop-up is currently running from the Christmas season through to 28 February 2023, featuring products such as the FAQ 101, FAQ 102, Luna 4, Luna 4 Mmini, Luna 4 Go, Bear and UFO 2.

New Hainan openings to watch in 2023

To date, Foreo has been active in all offline duty-free shops in Hainan, bringing its total number of physical stores to 10 in 2022.

This covers four stores in Sanya, six stores in Haikou, and one more store slated to open in Wanning mid-January 2023.

The brand has also added two retainers of WFJ and ZHDF, which will launch in 2023.

Looking at duty-free online stores, Foreo entered the China National Service Corporation (CNSC), Shenzhen Duty Free Group (SZDF), and HTDF online stores, including original retainers of CDFG and Sunrise.

This brings the total of online placements of the brand to 11, with two more scheduled to launch by January 2023.

Offline locations for the brand include: Sanya International Duty Free Complex in Haitang Bay with CDFG; Sanya Hainan Tourism Duty Free Shopping Complex with HTDF; Sanya Phoenix International Airport Terminal 1 with CDFG; Sanya CNSC Hongzhou Plaza with CNSC; Haikou XHG Mall with CDF; Haikou Meilan Airport Terminal 1 & 2 with CDFG; Haikou Mova Mall with CDFG; Haikou GDF Plaza with GDF; and Wanning Wonder Wave with WJF, opening on 15 January 2023.

Online placements span: Hainan online with CDFG; Beijing VIP online with Sunrise; Shenzhen Qianhai online with CDFG; Sunrise Shanghai online with Sunrise; Sanya online with CDFG; Hangzhou online with CDFG; Guangzhou online with CDFG; CNSC online,; SZDF online; GDF (Dufry) online; and HTDF online; as well as ZHDF online and WFJ online, both opening by January 2023.

For sister-brand FAQ, the brand has a total of five offline stores, covering Sanya Tourism Duty Free Shopping Complex with HTDF, Haikou Global Duty Free Plaza with GDF, Haikou Mission Hills with SZDF, and Wanning Wonder Wave with WFJ and Gongbei with ZHDF slated for opening in January 2023.