L-R: Goldfield & Banks Founder Dimitri Weber and Lan-Anh Quenot, Head of Category Management Beauty & Fashion, Heinemann Oceania.

Australian luxury fragrance house Goldfield & Banks is marking the global debut of its Pacific Rock Flower fragrance at a pop-up in collaboration with Heinemann Oceania at Sydney International Airport.

Located in the T1 International Departures Beauty Hall, the pop-up invites travellers to discover the full Goldfield & Banks collection and to immerse themselves in the fragrances through botanical storytelling.

“This is a very special launch for us,” said Dimitri Weber, Founder of Goldfield & Banks.

“Pacific Rock Flower is a tribute to the raw, floral beauty of our coastline – a true olfactory escape.

“To bring this fragrance to life in partnership with Heinemann, in such a premium and visible way, is a proud milestone for the brand.”

The pop-up was unveiled on 9 May, with a ribbon-cutting ceremony attended by senior members of Heinemann Oceania’s Senior Category, Partnership & Promotions team, alongside the ANZ Distributor for the brand, the Prestige Brands Australia team, and Goldfield & Banks Founder Dimitri Weber.

The ribbon-cutting ceremony was attended by senior members of Heinemann Oceania’s Senior Category, Partnership & Promotions team, alongside the ANZ Distributor for the brand, the Prestige Brands Australia team, and Goldfield & Banks Founder Dimitri Weber.

“We are thrilled to launch the new Pacific Rock Flower fragrance at our pop-up space in Sydney Airport, said Lan-Anh Quenot, Head of Category Management Beauty & Fashion, Heinemann Oceania.

“This launch is made possible through our strong and trusting partnership with Goldfield & Banks and Prestige Brands Australia, and we are grateful for their collaboration in showcasing this beautiful creation for all our international travellers to discover and take a bit of Australian Luxury with them.”

The pop-up is located in the T1 International Departures Beauty Hall.

Pacific Rock Flower is described as the ‘luminous new sister’ to the brand’s hero scent, Pacific Rock Moss – a fresh, uplifting scent inspired by the Australian coastline, which was created almost a decade ago.

Building on its success, Pacific Rock Flower is an aquatic, floral and creamy eau de parfum with its main botanical being Australian costal tea tree – a native plant that blooms white flowers in spring and summer and grows wild on the headlands and dunes of Australia’s east coast.

The activation gives travellers the opportunity to delve into the world of Goldfield & Banks’ niche luxury Australia fragrances. 

The scent is described as having an earthy sweetness and light citrus quality that gives way to ‘a burst of vibrant Italian lemon, leavened by a touch of sea salt and smoothed by delicate floral notes such as coral flower, tuberose and creamy cocowax’.

As the perfume dries down it reveals warm and enduring patchouli and Australian sandalwood.

Pacific Rock Flower is an aquatic, floral and creamy eau de parfum.

“We are honoured to bring to life this global-first activation at this scale for the brand – celebrating Australian botanicals on a truly world-class stage,” commented Jessica Charlesworth, Business & Marketing Director at Prestige Brands Australia.

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