Louis Vuitton debuts beauty collection at Incheon with Shinsegae Duty Free

By Faye Bartle | Tuesday, 2 September 2025 10:35

The Louis Vuitton Beauty collection at Incheon Airport T2 spans 73 shades and textures.

Shinsegae Duty Free has announced the global duty free launch of La Beauté Louis Vuitton, the Maison’s debut beauty collection, unveiled at the Louis Vuitton boutique in Incheon International Airport Terminal 2.
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It marks the first time Louis Vuitton Beauty has been introduced at any duty free store worldwide, according to the South Korean travel retailer.
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The collection is drawing heightened attention with the appointment of high-profile makeup artist Dame Pat McGrath as Creative Director of Louis Vuitton’s cosmetics division.
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Visitors to the store can discover three core categories: LV Rouge – a lipstick line inspired by Roman numeral 55, available in 55 shades; LV Baume – 10 tinted balms with a lightweight, luminous texture; and LV Ombres – eight eye palettes, each combining four shades for versatile looks.
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In total, the collection spans 73 shades and textures, presenting international travellers with a fresh and modern beauty experience defined by Louis Vuitton.
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La Beauté Louis Vuitton is located within the Louis Vuitton boutique at Incheon International Airport’s T2.

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“Incheon Airport is one of the world’s most iconic travel hubs, and introducing Louis Vuitton’s first beauty collection here – exclusively at Shinsegae Duty Free – brings extraordinary significance for global travellers,” said a Shinsegae Duty Free spokesperson.
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“We remain committed to offering our customers premium, one-of-a-kind experiences that reflect the best of global luxury.”

Shinsegae Duty Free and Louis Vuitton joined forces to unveil Incheon Airport’s first-ever duplex Louis Vuitton store earlier this year.
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The women’s boutique and the men’s space, on separate floors, showcase an extensive range – from ready-to-wear to shoes, accessories, fine jewellery and fragrance – giving travellers a coveted chance to experience the full world of the French luxury house.
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READ MORE: Shinsegae Duty Free unveils Louis Vuitton store at Incheon Airport T2

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