Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Chanel and Lagardère unveil Les Beiges Summer To-Go animation at Paris CDG
By Trbusiness Editor |
Chanel’s Les Beiges Summer To-Go event will run until 28 August.
Chanel has created a Les Beiges Summer To-Go animation at Paris Charles de Gaulle Terminal 2E Gate M, in partnership with Lagardère.
The event is running at the location from 25 July to 28 August.
The 80 sq m pop-up showcases a selection of Chanel travel essentials, across the brand’s fragrance, skincare and makeup portfolio.
Travellers can trial different looks using the Chanel Les Beiges collection, designed to create a natural healthy glow, as part of the brand’s Le Quart d’Heure Iconique 15-minute complimentary makeover service.
Passengers pressed for time can choose the Chanel Try On Virtual Makeover option instead.
The Paris pop-up features an innovative postcard service that allows passengers to send messages to friends and family from the airport.
The Summer To-Go pop-up also incorporates a postcard service. Travellers can send messages to friends and family using the postcards provided, and Chanel organises collection and delivery.
READ MORE: Chanel launches first summer outpost in Asia Pacific at Changi Airport’s T1
READ MORE: TFWA names Chanel GTR Director Hervé Ducros as new Marketing VP
READ MORE: Chanel creates new shopping mecca at redeveloped Paris CDG Airport’s T1
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