Chanel creates new shopping mecca at redeveloped Paris CDG Airport’s T1
By Charlotte Turner |
Chanel has now opened two impressive boutiques and a branded corner within the newly redeveloped Terminal 1 at Paris Roissy Charles de Gaulle Airport, offering customers a range of fashion, jewellery, watches, perfume, makeup and skincare items across the three retail spaces.
They comprise a fashion, watches and jewellery boutique, a beauty boutique operated in partnership with Lagardère Travel Retail and Aéroports de Paris, as well as a corner for more beauty items.
The fashion boutique boasts a 170sq m footprint while the beauty boutique opposite takes up 38sq m.
Designed by architect and long-time Chanel collaborator, Peter Marino, their two-tone façades ‘form a positive-negative response to each other’, highlights the brand.
The fashion and accessories boutique, the largest of the three outlets, is divided into four distinct areas; the first is dedicated to accessories, including eyewear and handbags, while the second extends the leather goods offer and adds a selection of watches and jewellery.
The third space is home to the current season’s footwear, while the fourth and final area, separated by granite tiled passages, displays Ready-to-Wear apparel by Virginie Viard.
Towards the back of this space, by the entrance to a large fitting room, is a reinterpretation of the House’s emblematic camellia, signed by the artist Peter Dayton.
The beauty boutique opposite features fragrance collections, including Les Exclusifs de Chanel. It also houses the entire range of Skincare – including N°1 De Chanel – the make-up, as well as several products exclusive to this airport, including L’Huile de Jasmin.
Eyewear can also be found inside the stores in addition to a make-up station equipped with a lighted mirror, and Virtual Try On technology.
The boutique also Les Quarts d’heure de Chanel services.
“For an express beauty treatment, choose Le Quart d’heure Iconique,” said Chanel. “To match a perfume with a personality, opt for Le Quart d’heure Alchimique.
“With Le Quart d’heure Tonique, beauty advisors reveal the best massage techniques to reinforce skincare efficacy.
“Finally, for a relaxing break between flights, La Minute Mode Avion offers a relaxing treatment concentrated on the eye contour area.”
The Fragrance and Beauty 16sq m satellite corner, installed just a few steps away in the multi-brand area of the terminal, provides a ‘modern and elegant setting’ embellished in lacquered black with a mirror-like finish and satiny white.
Les Eaux de Chanel collection – exclusively available in this area of Terminal 1 – is displayed in a trunk, as a reminder of the destinations evoked by these eaux de toilette: Paris, Deauville, Biarritz, Venice, the Riviera and Edinburgh.
The corner is also home to masculine beauty with all the men’s fragrances and body, face and shaving products signed Blue de Chanel and Allure Homme Sport.
A selection of skincare products from the Boy de Chanel and Hydra Beauty lines completes the offer.
Finally, for the first time in an airport, Chanel presents its In Flight Essentials: four-step beauty rituals (prepare, moisturise, colour and perfume) to be carried out during the flight.
To make the most of a trip, Chanel has created three other skincare rituals designed according to the destination’s climate.
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