Ukrainian vodka brand Nemiroff has partnered with Tallink Grupp to enhance its presence and expand its reach in travel retail.
Nemiroff’s tie-up with the passenger transport and mini-cruises expert in the northern Baltic Sea region places the brand in front of a sizeable audience, with Tallink welcoming 5,462,085 passengers in 2022 alone.
“At Nemiroff, we are delighted to join forces with Tallink Grupp, a true leader in the Baltics travel industry,” said Yuriy Sorochynskiy, CEO of Nemiroff.
“This partnership aligns perfectly with our commitment to delivering exceptional quality and memorable experiences to consumers worldwide.
“We believe that by collaborating with Tallink, we can further strengthen our position in the travel retail channel and bring the unparalleled taste of Nemiroff vodka to a larger audience.”
The collaboration will commence with the introduction of its products at the Tallink Duty Free Fair 2023.
Taking place on 24 May at Estonia’s largest event venue, the Unibet Arena in Tallinn, the event provides a high-profile platform for showcasing Nemiroff’s range of products, from classic vodkas to flavour infusions featuring ‘only natural ingredients’.