Dolce & Gabbana (D&G) has opened two new shops at Shanghai Pudong (PVG) and Rome Fiumicino International (FCO) Airports.
Both directly operated, the units allow the brand to express its storytelling and luxury experiences to visitors.
Passengers to PVG Terminal 2 will encounter an eye-catching external façade and gallery style interior that presents products in an accessible format.
Men’s and Women’s Collections for SS24 plus accessories are stocked for variety and convenience.
Meanwhile, the Rome store is situated at the heart of the airport’s new luxury precinct.
The open entrance draws passing shoppers into the D&G universe to explore the brand’s new collections, which sit alongside luxury accessories agains the backdrop of an ambience that transports them away from the busy airport concourse.
Marco Passoni, Senior Executive VP at London-based boutique agency 2.0 & Partners, said: “Bringing brand experiences to life in a tailored and immersive way has never been more important in travel retail, and these stores from Dolce & Gabbana are an incredible example of a brand at the very top of its game.
“These new shops are a masterclass from Dolce & Gabbana in bringing the brand’s incomparable experience to life, through its immense storytelling ability, and capacity to leverage its impressive heritage. Spaces such as this underline why Dolce&Gabbana is a leader in delivering luxury branded experiences in a global market.”