Rome Fiumicino Airport introduces new fashion brands to boarding area A

By Trbusiness Editor |

Rome Fiumicino airport new fashion stores boarding area A

Fashion forward: 14 new brands are now available at Rome Fiumicino Airport T1.

Aeroporti di Roma (ADR) has added 14 new brands to its high-end fashion, accessories, footwear and jewellery portfolio at Rome Fiumicino Airport T1’s new boarding Area A.

A total of 1,700 sq m has been dedicated to luxury brands Bulgari, Bottega Veneta, Gucci, Moncler, Dolce & Gabbana, Golden Goose, MaxMara Weekend, Vilebrequin, Pinko, Twin Set, Piquadro, The Bridge, Coccinelle and Furla.

The new retail area focuses primarily on Italian labels. It also incorporates the first airport openings for Twin Set and Golden Goose – both brands which are popular with younger consumers.

Rome Fiumicino fashion offer evolves

In addition to the new points of sale, the area will soon offer collect on return and home delivery services. These will allow Italian and European passengers, and those arriving and departing from Rome within the Schengen Area, to pick up their purchases quickly and easily.

The Area A luxury shopping space is part of the T1 reconfiguration programme, which began recently with the opening of the world’s biggest Lagardère Travel Retail duty free shop, sited in the new new Avancorpo commercial gallery.

Rome Fiumicino Airport new fashion stores T1 boarding area A

Luxury brands Bulgari, Bottega Veneta, Gucci, Moncler, Dolce & Gabbana, Golden Goose, MaxMara Weekend, Vilebrequin, Pinko, Twin Set, Piquadro, The Bridge, Coccinelle and Furla are showcased within 1,700 sq m of space.

New lounges and food & beverage areas have also been introduced, as the airport strives to offer a complete and enjoyable passenger experience.

Aeroporti di Roma Chief Commercial Officer Marilena Blasi commented: “The new stores reaffirm ADR’s customer-centric approach, which has led to a substantial evolution in the planning of commercial systems and in other areas.

“From the traditional approach of designing shopping areas to the design of end-to-end experiences that are increasingly engaging and full of new features and special services, [this] ensures that Fiumicino airport offers one of the best travel retail experiences in the world.”

READ MORE: Coccinelle unveils ‘minimalist’ new boutique concept at Rome Fiumicino

READ MORE: World’s largest Aelia Duty Free outlet makes 3,000sq m presence felt at FCO

International

NOW LIVE: January ezine + landmark Annual Survey

The TRBusiness January 2024 ezine, containing the flagship Global Industry Survey, is now...

International

Harding+ announces departure of Chief Brand and Culture Officer Sue Gosling

Harding+ Chief Brand and Culture Officer Sue Gosling has stood down from her...

International

Global Travel Retail Awards 2024: Entries now open!

TRBusiness is delighted to announce that entries to the consumer-voted Global Travel Retail...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend