Ian Macleod Distillers introduces As We Get It single malt into global travel retail

By Faye Bartle |

Ian Macleod Distillers is introducing its cask-strength Scotch whisky, As We Get It Highland Single Malt into GTR.

IMD Global Travel Retail Director, William Ovens and As We Get It.

Ian Macleod Distillers (IMD) is expanding its portfolio in global travel retail (GTR) with the introduction of its cask-strength Scotch whisky, As We Get It Highland Single Malt.

It forms part of IMD’s new GTR Exclusive Speciality Malt Collection, which also includes The White Cask Speyside Single Malt, Shieldaig Highland Single Malt and The Six Isles Blended Malt Whisky.

“We are thrilled to introduce As We Get It and its GTR exclusive batch bottlings to the travel retail market,” said Ian Macleod Distillers’ Global Travel Retail Director, William Ovens.

“This is the only product of its kind in Ian Macleod Distillers’ travel retail range and will make a valuable addition to any whisky collection.

“We are confident whisky lovers will react well to this uncomplicated, straight from the cask proposition and highly flavoursome whisky. As We Get It does what it says on the tin / label!”

As We Get takes its name from being bottled straight from the cask, un-chill filtered, at cask-strength and of natural colour – in short, it is made the ‘old-fashioned way’.

It has earned a strong following over the years among whisky connoisseurs, says IMD, and is bottled in small batches of 15 to 20 casks.

With no two batches ever the same, the whiskies’ colour, strength (ABVs range from 58-63%) and flavour profile change with each bottling.

For travel retail, exclusive batches will be selected by the Malt Master and presented in new-look packaging, with batch specific numbering on the labelling.

As We Get It 70cl has a duty free RRSP of £60 and will be available to ship from January.

Read our interview with William Ovens on IMD’s portfolio growth, including how Edinburgh Gin is making its mark on the super-premium gin category.

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