Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Exclusive: Qatar Airways’ Tab Musleh discusses the Live the F1 Life campaign
By Ben Webb |
Qatar Airways’ Chief Retail and Hospitality Officer, Thabet Musleh.
TRBusiness was on location with Qatar Duty Free for the Formula 1 Qatar Airways Qatar Grand Prix 2024 weekend (which ran from 29 November to 1 December) to experience first-hand how the thrilling motorsport event is being amplified to travellers through the Live the F1 Life campaign.
Our exclusive video interview with Qatar Airways’ Chief Retail and Hospitality Officer, Thabet Musleh, offers an insider look at how this ambitious initiative seamlessly connected the F1 experience from the skies to the airport and onto the racetrack, with an array of exciting retail and dining experiences and activations.
Musleh details key elements of the campaign, from standout brand activations and in-airport advertising to customer engagement strategies and much more.
He also shares an insight into how the campaign helped to drive passenger spend and enhance traveller experiences.
Hit play to discover more about how Qatar Airways, Qatar Duty Free and Hamad International Airport teamed up to integrate F1 excitement into their retail and hospitality offerings for impactful results…
READ MORE: QDF’s Live the F1 Life campaign accelerates pax spend at DOH
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