Luxury spirits retailer Le Clos has partnered with William Grant & Sons to offer a selection of its Glenfiddich Gallery single malts at Dubai International Airport.

 

William Grant & Sons’ Glenfiddich Gallery was first conceived in 2014 as an online portal and has now been re-created for travel retail.

 

“It offers exclusive access to an incredible array of exceptional single malts, personally selected for their unique taste and innovative finish by Glenfiddich Malt Master Brian Kinsman,” explains William Grant & Sons.

 

“For travel retail, the concept offers a truly involved experience for travellers, enabling shoppers to select a whisky, personalise their packaging and receive their purchase on the spot, perfect for a special gift or personalised treat,” it adds.

 

Buyers can choose from a bespoke colour palette of five primary and four accent colours, each with a link to Glenfiddich’s long history. A message on the bottle label can also be personalised, while an engraved copper plaque commemorates the shopping experience.

 

 

STORE CENTRE-PIECE

To further add to this sense of place, the Gallery has been hand-crafted as a bespoke unit to fit under the original Glenfiddich still which is  the centre-piece of Le Clos’ flagship Terminal 3, Concourse A store

 

Ifan Jenkins, Head of Marketing for William Grant & Sons Global Travel Retail, says: “We are thrilled to be extending the Glenfiddich Gallery concept into Le Clos at Dubai International Airport, whose commitment to retail excellence makes them the ideal partner for William Grant & Sons.”

 

Ben Odgers, General Manager, Le Clos added “We pride ourselves at Le Clos bringing to market highly collectible and unique items and are delighted to be working in partnership with William Grant & Sons.

 

“We are continually looking to raise the bar for our passengers; providing them with a world-class retail experience and to make Le Clos a leading destination for the traveller looking for a luxury gift or a whisky connoisseur looking for an exclusive premium expression; the Glenfiddich Gallery enables us to do just that.”

 

In very limited quantities and priced between US$653 and US$2,222, six rare and exquisite liquids have been selected, none of which are available anywhere else in the world.

 

The collection comprises the following: Glenfiddich Gallery Cask 5101- 1989 Refill Barrel; Glenfiddich Gallery Cask 270 – 1986; Glenfiddich Gallery Cask 10/3087 – 1993 Sherry Cask; Glenfiddich Gallery Cask 4980 – 1993 First Fill Bourbon Barrel Cask; Glenfiddich Gallery Cask 41093 – 1992 Refill Hogshead Cask, and finally Glenfiddich Gallery Cask 10534 – 1991 Refill Hogshead Cask.

 

Adds Ifan Jenkins: “At William Grant & Sons we aim to give our customers memorable single malt experiences and The Glenfiddich Gallery is a perfect example of this.

 

“In this case we have adapted an online experience to a local activation which offers our whisky lovers a new level of luxury, innovation and the chance to experience some of the rarest and finest whiskies we have ever produced.”